Surrad vs. EDDM

EDDM mails every door. Surrad mails the right ones.

Every Door Direct Mail sends a card to every address on a carrier route, whether it’s on your route, already your customer, or a business you’ll never serve. Surrad sends yours only to the homes that make your route denser, and shows you which ones called.

Compare the cost per home you actually want.

Put in a carrier route and the homes on it you’d want as customers. EDDM has to mail the whole route; Surrad mails only the homes you pick.

EDDM$2.00per home you want$300 to mail all 600 addresses450 cards land where you don’t want them

surradGrowth$0.99per home you want$148.50 to mail your 150 homesUses 150 of the 1,000 sourced addresses Growth includes each month

Surrad costs $151.50 less in printing and postage for this mailing, and every card goes to a home you chose.

Printing and postage only. Your Surrad plan is $99 a month on top, and it includes the sourced addresses.

Side by side.

EDDMsurrad

Price per piece$0.260 postage at EDDM Retail. Printing, bundling and drop-off are extra; printers quote about $0.45–$0.57 all-in.$0.91–$1.06 per 6×8.5 Standard card, printing and postage included, depending on plan.

Who gets a cardEvery address on the carrier routes you choose, or every home on them with residential only. You can’t pick or skip individual addresses.Only the homes you choose: the nearest neighbors of your customers, or the homes along a route you drive.

Your current customersThey get one too. Every door on the route does.Exclude them once and they’re left out of every campaign.

Card sizeFlats only: longer than 10.5″, taller than 6.125″ or thicker than ¼″. A 6×8.5 or 4×6 postcard doesn’t qualify.Published mailing prices for 4.25×6, 6×8.5 and 6×11 postcards.

Prep and drop-offYou bundle cards in stacks of 50 to 100, add a facing slip to each, fill out the forms and take them to the Post Office that serves the route.We print, prep and mail. You approve the card and the total.

TimingYou choose the drop-off day. Marketing Mail has no guaranteed delivery date.Released weekly, and in route order when you target a route, so cards land around the week your truck is next on that street. Standard has no guaranteed date either; First-Class gives a shorter window.

Knowing what workedNothing built in. Cards are addressed to “Postal Customer” and aren’t tracked one by one.A tracking number and QR code on each campaign, with calls and scans reported back on it.

What the EDDM price leaves out.

The postage is the part you see. Here’s what comes with it, and what Surrad handles for you.

PrintingEDDM postage covers delivery only. You pay a printer separately; Surrad’s price per card includes printing.
Prep and the Post Office tripBundles of 50 to 100, a facing slip on each, the forms, and a drive to the Post Office that serves the route. Surrad does all of it.
Cards to your own customersEvery door on the route gets one, including the people already paying you. Surrad leaves them out.
The postcard you wantEDDM only takes large flats. A 6×8.5 or 4×6 postcard doesn’t qualify; with Surrad it mails as is.
Knowing which card workedEDDM cards go to “Postal Customer” with nothing to track. Every Surrad campaign has its own tracking number and QR code.

Where the EDDM figures come from

EDDM Retail postage has been $0.260 a piece since July 12, 2026, with a minimum of 200 pieces and up to 5,000 a day per ZIP code. Figures checked October 17, 2026. The all-in range is a third-party printer quote (Mail Processing Associates, June 2026, 6.25×9 at 5,000 pieces), not a USPS price. Surrad prices are for 6×8.5 Standard cards; your campaign shows the exact total before anything sends.

Your route has room for more stops.

Starter is $49 a month, with 500 sourced addresses and 10 AI credits included. Move up when the route fills in.

Get startedNo contract. Cancel anytime.